One Brand Face: Kat Von D

Sold exclusively at Sephora, Kat Von D’s eponymous makeup line is chock full of bestsellers. From primer to mascara, her products are long-lasting and heavy duty on coverage and color. The website states:

“Created by Kat Von D, tattoo artist, TV star, and owner of High Voltage Tattoo, this inspiring makeup collection exemplifies the fusion of glamorous, old Hollywood and edgy rock ‘n’ roll. Kat’s distinct style and flawlessly crafted face reveals that she is as masterful with a makeup brush as she is with a tattoo machine. Her passion for makeup and self-expression is inked into every product she creates, from the romantic, soulful designs to the rich, highly pigmented and long-lasting formulations. Exclusively at Sephora, Kat Von D’s one-of-a-kind beauty collection allows you to indulge your creativity and unleash your
inner artist.”

After so many claims of how full coverage her foundations and concealers are—enough to cover a tattoo—and how long-lasting all of her other products are as well, I decided to buy everything needed to “flawlessly craft” my own face and see if all of the declarations are true. Below is everything I bought (photos courtesy of sephora.com), in the order in which I applied them.

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First impression: I love that the Lock-It Tattoo Foundation is in a clear pump dispenser (I’m shade M62); you can see how much you have left and the pump is easier and more sanitary than pouring liquid onto your hand and placing your fingers all over the opening. Contact with skin=bacteria. No pump = easy to spill + unsanitary + lack of control. The formula is thick, highly pigmented and full coverage; a little goes a long way, so this is actually a good value at US$34.00 because I only had to use one pump. The same is true for the Lock-It Tattoo Concealer ($US25.00–I’m shade M26) when it comes to texture and coverage. Using these two products in conjunction definitely make for a flawless face in seconds. I used my Real Techniques Buffing Brush and Expert Face Brush, respectively, to apply them. If you need to sheer the products out for less coverage, a damp beauty blender will do the trick wonderfully (I have since tried this method and loved the more natural-looking results). I didn’t use a setting powder this go-round to see how the products last throughout the day. Next, using my Real Techniques Multipurpose Brush, I applied the Everlasting Blush in Essex, a matte cool rose that’s deep enough to show on my complexion. Just in time for this review, I was able to purchase the early release of the Immortal Lash 24-hour Mascara. I wasn’t crazy about the spiral wand at first, but the formula of the mascara and the spoolie really separated and lengthened my lashes. To finish everything, I applied Everlasting Love Liquid Lipstick in Mau5, a.k.a. BauHau5, a deep yet bright raspberry (US$19.00; The Painted Love Lipsticks come in the same colors and are the same price). Let’s see how it looked from the start of my day till the very end, no makeup touchups, photo filters or editing.

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Sitting under the infamously unflattering fluorescent office lighting at 8:00AM (left pic), I loved the way this makeup looked; this speaks volumes! Possibly a little heavy for everyday daytime wear (if a damp sponge/beauty blender isn’t used to sheer it out) the foundation looked amazing, covered all imperfections, was a perfect match for my complexion—and I’m sure many others, due to the large shade range—made me look more awake/brighter than I felt so early in the morning, and didn’t reflect a white cast from flash photography. My skin looked flawless and matte. The blush was just enough color (when applied with a light hand) to provide me with a healthy flush, and the mascara gave my lashes natural yet impactful definition. This liquid lipstick got more compliments than any other colored gloss/lipstick/lip stain I have ever worn in my life—no exaggeration (besides one of my reds)! By midday, my skin was starting to look dewy, borderline shiny, but everything was still in place; even my lips were still vibrant 3 cups of tea, a bowl of cereal, 4 glasses of water and a sandwich later. So far, the results were quite impressive, given that I didn’t use primer, set my foundation with powder or use setting spray. After a long day, all of the products endured humid conditions, my oily skin, long hours and a lot of sweating. There was a bit of foundation transfer, which was to be expected without setting it and being in steam room-like weather, and there was still a flush on my cheeks from the blush. The mascara didn’t flake, smudge or budge from my lashes and there was still a hint of color on my lips after breakfast, lunch, afternoon coffee and dinner!

Although the day started with visible makeup, it became more natural as the day progressed, and that made me happy since I was at work. Kat Von D definitely has a winning line of products for women that desire a fuller coverage (I was recovering from a breakout and no one could tell), a face that’s beat to the gods all day long (yes, please), trustworthy makeup for a special event, or a night on the town with a show-stopping face (again, yes), then this is the line for you. I have since created the same face with setting powder and the results were amazing, so I know I’ll be returning to these babies again and again. As of right now, this is my favorite high end product line with all hits and no misses. Taking it all off with the makeup removing wipes was a breeze and nothing made me break out anew. Thank you, Kat, for being your wonderfully tattooed self and for loving old Hollywood glam with edge, and needing to cover up your ink once in a while, and most of all, for finding the right people to make your vision come true and put it into such pretty packaging. I applaud you all.

Now we can forever give good face.

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